Rachel Dowling, CEO 

Kim LaRocca, CTO 

  • Former VP Product at TrustYou (B2B SaaS), led 15M EUR product portfolio, new product innovation, and partnerships with, TripAdvisor, Accor Hotels

  • Former B2C Growth PM (grew by $12M ARR)

  • Stanford and Oxford alum

  • Senior Engineering Manager at NPR

  • Full Stack Dev and Design

  • Hacked and hustled - built solo real-estate tech business

  • Built Black Lives Matter website

  • Rutgers alum

Jon Crockett, Full Stack Development

Cole Johnson, Design and UX

Maria Startseva, NLP and AI

Ellie Luk, Marketing 


Jarvis Sam, Chief Diversity Officer at Nike 

Nicole Abi-Esber, Researcher at Harvard Business School in Organizational Design

David Hall, Stanford ML and AI 

John Russ, Former CMO at Coinbase and Zapier

Rachel Ernst, Director of HR at Udemy

Cory Hutchison, Enterprise Software, Security and Privacy 

Laura Bloomer, Founder of Backed Technology, former VC

James Menezes, Former VP Operations at Funnel

Yoland Moutama, CMO at Digip 

By the Numbers 


Our mission is to create more diverse and inclusive workplaces, with a greater sense of belonging.


  • Everyone is welcome! We welcome all employees, no matter their gender, ethnicity, sexual orientation, ability, interests etc. We strive to treat our team members, partners, customers, and investors with care, kindness and respect.
  • Data-Driven. We believe data facilitates better decisions. We embrace testing and learning from what we have done. As Nelson Mandela says, we never "fail". We just win or learn.
  • Get Things Done. We have a bias for action and like to try things out. We believe in the 80/20 rule, and focus on the 20% that matters the most.
  • Scout Mindset. We believe in learning and have an open mind about the world. We are on the lookout for new data to confirm or disprove our hypotheses. We are loyal seekers of truth. 
  • Have Fun! We celebrate each other's successes, let loose, share jokes, and support each other. As a team, we like to enjoy each other's company and enjoy our days together :) 


Uniqueness is powerful. 

We are committed to inclusion across race, gender, age, religion, identity, ability, and experience. As an inclusive workplace we aim to make our employees, contractors, advisors, and mentors feel comfortable bringing their authentic whole selves to work every day. 

We will intentionally create a diverse and inclusive team as we grow. 

  • Seek to have a diverse candidate pool for all open roles 
  • Create diverse hiring committees to make hiring decisions 
  • Mitigate bias by conducting unconscious bias training and continuing our own education about cultures and histories around the world.
  • Conduct self-reflection and assess our internal DEI readiness. Our last self-assessment was completed June 17, 2022 and is accessible here.

Equal Time is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Equal Time is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


Sustainable Procurement Pledge

We are concerned and care deeply about the future of our planet and its people. We believe in the necessity of leapfrogging the current efforts and in the power of the crowd to foster change. Because of the impact of Procurement decisions on a future sustainable planet, we pledge and commit ourselves to making sustainability the central mindset of our daily decision making.

Female Founder Collective

We are proud members of the Female Founders Collective, a group dedicated to supporting women-founded businesses.

Green Tech Alliance 

We are a proud member of the Green Tech Alliance. We are committed to reducing our impact on the environment and being as green as possible in all of our strategic decision making as a company.

We are proud to be aligned with the UN Sustainable Development Goals 

The Sustainable Development Goals (SDGs) are a collection of 17 interlinked global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs were set up in 2015 by the United Nations General Assembly and are intended to be achieved by the year 2030. 

Equalicert is proud to support these goals:

Equalicert is aligned with

ISO 30415:2021 Human resource management - Diversity and inclusion


Please click here to view our pitch deck