In a research study with a representative sample of 504 European consumers who were shown identical products, 66.1% preferred to purchase an Equalicert Inclusive Workplace certified product as opposed to 33.9% who preferred an unlabelled product. This represents a statistically significant 32.14% higher purchase rate, compared to the expected 50%...
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Regardless of gender or salary, 83% of US consumers surveyed decided to buy an HP printer labeled with Women-Inclusive Employer on Amazon when given an option to buy an identical one without the label.
In a simulation test, 38% of participants were willing to pay 59 EUR/ mo for a Strava subscription when an Inclusive Workplace badge was displayed on the checkout page, as compared to paying 55 EUR/mo without the badge. This represents a strong interest in supporting an inclusive workplace, even if the price were 7% higher.
In a research survey, 20% consumers were willing to spend $10 more for a pair of Apple headphones when the item was labeled as an Equal Opportunity employer as compared to the identical set of headphones, without the certification.